It’s about helping others with confidence and personal development.
“I’ve owned a S&C facility for 13 years.
If I’ve learned anything, it’s how little it has to do with training.
The training is sound, but it’s much bigger than that.
It’s the laughs & cries, the light-hearted & serious.
It’s special & real because it’s all about people.”
-Ray Zingler on X
When you first start out it’s all about sets, reps, speed, and performance.
You’re focusing on all the technical cues, the exercise selection, and ensuring you wave the volume appropriately.
And then after you get into the swing of things, you realize, while the above is important, it’s the barebones basic expectations of the gig.
It’s 10% of it.
If you can’t offer sound simple training prescription to most beginner/immediate athletes, with all due respect, you probably shouldn’t be training them.
The vast majority of the gig is working with people.
And working with people comes with different goals, approaches, mindsets, attitudes, work ethics, and levels/styles of receptiveness.
That is the real art of owning a people-centric business.
It’s helping people navigate and improve the quality of their lives.
I often say it and I mean it, strength & conditioning is nothing more than the vehicle I use to try to reach and impact people in a positive way.
I will always keep the “main thing the main thing” and deliver on our training promises, but I am playing a much deeper game than telling someone how many repetitions to perform so that their muscles will get stronger.
“It’s not about x’s and o’s it’s about Jimmy’s and Joe’s.”
You’ve likely heard that saying before, but how many people in today’s world really act on it?
Not many as the coaching landscape is shifting dramatically and even at the lowest levels folks are focused on personal gain more than they are helping the kids develop.
But knowing this truth is exactly why I focus on and pour into the other end of the spectrum.
They are dealing with enough pressure and politics everywhere else in their life.
When we welcome people to our gym, we are welcoming them to a family.
It doesn’t matter who they are, their background, or ability level, we welcome them with open arms.
Why?
Because this life isn’t about what you can do for yourself, it is about what you can do for others.
Do you think I’m going to wall off a soul because they don’t have the ability to improve my “image”?
Not in a million lifetimes.
If you work with people in any capacity, make sure you make it about PEOPLE.
