Be a vessel not a detractor.
“We do not cater to cheap people.
We serve people in search of value.
We work intentionally & tirelessly to guide & callous not only the hands, but the hearts & minds of people so that they may take that value & inject it back into the world.
That’s how you change the world.”
-Ray Zingler on X
“Do you offer discounts?”
“The gym down the road is only..”
“Can’t ya do it for less?”
Hell no. No chance.
You’d never take your groceries up to the counter, have them rung up, and then ask for a discount…
But you’ll try to stick the local folks, busting their asses 365 to add value to you and your community? Mind you, people whose local businesses directly positively impact the community in which you live.
Said differently, “enhances your lifestyle”.
It’s something that for the life of me, I’ll never understand.
It used to piss me off. I got over it, though, because I realized there are two types of people.
1) Price conscious people who are always looking to save a buck at the expense of value (most).
2) Value focused people who are looking to invest in quality to yield a quality return (few).
So, at Zingler Strength, I don’t even play with Camp 1.
It doesn’t mean that I believe Camp 1 is comprised of bad people, they are simply looking for a product I don’t offer.
I recognize this walls off most of the marketplace for me, however the goal for my business and really any small business in my opinion, should be to sell to the RIGHT people, not the most people.
I’ll tell you why I’m happy playing the game of “less & right” over “more”.
It’s because less is more.
We are selling an ultra-high-quality product aimed at people looking for ultra-high-quality results and we’ve proven that we can and do overdeliver consistently.
We are working intentionally and tirelessly, every day, to guide & callous not only the hands, but the hearts & minds of people.
Why are we so intentional about this?
Because by doing so, we are tangibly helping people level up their own lives.
And when people level up in their own regard, they can then help those around them level up.
And when you help others level up, you change the world.
That’s how it works.
Be a vessel.
The problem is that many live with the scarcity mindset that limits them from the get-go.
If you want to be a part of real “change” you must play the quality game.
